Digital Business Management Essay Example | Topics and Well Written Essays - 2250 words

Digital Business Management - Essay Example To achieve this, the paper has selected www.origin.com as the site for analysis. An analysis of the website is conducted with a focus on how it is implementing digital information systems. The paper then reviews the business model of the website showing its online value proposition. The paper then goes ahead to identify the target audience of the website and how the website is trying to access them. Lastly, the paper evaluates the customer relationship management strategy employed and makes recommendations based on what has been observed. Origin.com is Origin’s official website. Origin provides free gaming services and a platform for games shopping that allows user to shop, access and play varied video games. Origin also acts as a social networking platform which enables users to connect, network and invite one another to play games across different platforms (Origin.com, 2014). The site is also connected to a cloud service that enables a user to save a game and resume from where it was stopped. It, therefore, allows for exchange of information and feedback, hence, creating a fully functional digital information system (Gitman and McDaniel, 2006). A digital information system is defined as arrangement of hardware, software, liveware and information resources that enables inputting of data, processing, outputting and storage of information often for a definite purpose (Kathy, Zhwei and Agrusa, 2004). There are many types of information systems; the transaction processing system, management information system, decision support system and executive support system (El-Sawy and Pereira, 2012). This websites acts as a decision support system since it provides information that is then used by a customer to make decisions based on information provided (Preece, 2001). The same information can be used by the Origin management team to note and analyse problems and come up with sustainable solutions for the same. The website implements digital information systems in